"Heologic" - big Helium Technology company from Singapore. Heologic owns advanced and patented Helium Technology to detect and analyse Helium Anomalies for the benefits of Global Petroleum and Helium Industries.

 

THE CHALLENGE

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The company approached us with a request for a corporate identity and strategy from scratch. Our mission was to reflect the new technology in the naming, logo and the overall corporate image.   

 

THE SOLUTION

We started with naming. By combining the words helium and geology, the brand name was born (Helium + Geology = Heologic). The two dots represent the gas that enters the instrument and exits as clear helium. The orange color of the dots from the selected helium, under certain conditions, forms a red-orange glow. We have created a minimalistic clear logo that reflects the technology.

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We will transfer the logo design to the entire corporate identity making it contrasting and dynamic. We created a very new brand for our client. We created a brand identity design, web-site heologic.com, packaging and t-shirts design, developed positioning, naming, logo design and brand guideline.

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